Brands need to fire adtech
artplusmarketing.com
Brands need to fire adtech
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Re: Brands need to fire adtech
#2I also submitted this great article. I have been thinking of adtech because I have several web sites, and run ads on none of them because I don't want irrelevant material on my sites.
But, since I mostly have content about AI, semantic web, and food + nutrition + machine learning, I would be happy to place ads for specific products and services that I personally like. But I don't know of any ad placing service that, as a small traffic web host, would help me approach companies that I would like to advertise on my sites.
Re: Brands need to fire adtech
#3Youtube is used horribly by advertisers. Don't make a video ad that plays before the content that people can't wait to click Skip. Just make a video that's entertaining/informative and post it to youtube. People will share it for free and watch it willingly.
Re: Brands need to fire adtech
#4This had to happen, but I weep for all the great tech created at Google enabled by these ad dollars that may not have existed otherwise. Hope they can transition to an alternative business model relatively quickly.
Re: Brands need to fire adtech
#5Youtube is used horribly by advertisers. Don't make a video ad that plays before the content that people can't wait to click Skip. Just make a video that's entertaining/informative and post it to youtube. People will share it for free and watch it willingly.
I don't want to see ads. Period. In fact, I pay for YouTube Red & Google Play Music specifically to avoid ads. Ads suck.
Re: Brands need to fire adtech
#6I guess I'm not sure of the value of parsing these fine distinctions between good and bad ads. Doesn't seem like the good kind are winning out. And the solution is that ad buyers need to have kinder hearts? Hmm.
Re: Brands need to fire adtech
#7I'm calling it now, we're heading back to #tipjartech
Re: Brands need to fire adtech
#8I hadn't heard about the Zuckerberg's claim about authenticity on Facebook was surrounded by fraudulent ads. That's hilarious.
Also, I've never thought about it before but I think the writer's claim that modern ads are really direct response marketing is right on. There is a difference.
Re: Brands need to fire adtech
#9I used to work at a AdTech company. At the start of a campaign, we would put a lot of work into getting the ad campaign to show up on a highly curated set of apps that had desirable user for the campaign (men like sports score apps, women like whatever). But, near the end of the campaign, if we were getting paid for X clicks (or horror of horrors, paid per conversion) and the campaign was not projected to pull off the deal, we had to open it open to a sea of garbage apps to hit the target.
There is so much fraud. There are apps out there that are known to be mostly bot users. I was trying to free up some drive space by removing art assets from campaigns that had ended months earlier. Several campaigns had the banner art turned off so there is nothing to click that were getting hundreds of clicks per day. There was just a bug in the click fraud bot that forgot to check if the art assets was still live that was just hitting the click URL blindly.
I skip all the ads too.
Re: Brands need to fire adtech
#10Youtube is used horribly by advertisers. Don't make a video ad that plays before the content that people can't wait to click Skip. Just make a video that's entertaining/informative and post it to youtube. People will share it for free and watch it willingly.
If it were trivial to make entertaining/informative ad copy, I imagine more ad copy would be.