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Chase had ads on 400k sites, then on just 5k, with same results

nytimes.com

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Re: Chase had ads on 400k sites, then on just 5k, with same results

#151

Post by nickonline »

TeMPOraL wrote: post #67
iamjeff wrote: post #44

Earlier quoted context omitted.

Yeah, success of this entire pivot relied largely on this intern's audit report. I imagine that the intern had a massive list of 12,000 URLs and would click through them, taking care to note why the site passes muster or otherwise so that management can add a layer of justification to the final decision. Even at an average of 3 minutes per URL, that still amounts to >600 hours of repetitive and sometimes traumatising…

You're assuming the intern actually did the job - that he didn't e.g. get bored a third of the way and finished the rest by dragging down the "No" field through the rest of the column in in Excel, and then changing a bunch of random URLs to "Yes". My experience is that most people assigned with boring, repetitive jobs will either automate some of it or start cutting corners to avoid the work. (In fact I'm starting to…

An as your boss I'd do simple random spot checks of some of those urls - you'd be under deeper review in a heartbeat.

The intern's requirements in this job are not "press every link presented" they are "find out who is not providing value for their worth" however the press dgaf about that.

The above is not advanced management techniques, it's basic check work.

Re: Chase had ads on 400k sites, then on just 5k, with same results

#152

Post by nickonline »

antisthenes wrote: post #120
TeMPOraL wrote: post #67

Earlier quoted context omitted.

You're assuming the intern actually did the job - that he didn't e.g. get bored a third of the way and finished the rest by dragging down the "No" field through the rest of the column in in Excel, and then changing a bunch of random URLs to "Yes". My experience is that most people assigned with boring, repetitive jobs will either automate some of it or start cutting corners to avoid the work. (In fact I'm starting to…

That's exactly what I would have done given such a task if there was no good way to automate it.

The task is "find out who is not providing value"

Your solution is to say they all provide value?

Re: Chase had ads on 400k sites, then on just 5k, with same results

#153

Post by corin_ »

rhizome wrote: post #141
corin_ wrote: post #41

Earlier quoted context omitted.

Because that's a business problem, the technical side of it was solved a long time ago.

I'm sorry, I don't understand. Are you saying that there exists direct advertising libraries for web development frameworks and CMSes, and that they've possibly been around for a long time?

Sorry for the slow reply. I'm not familiar with currently available frameworks/etc. so I can't speak to that side.

The point I intended to make is that, in my experience, there aren't site owners going "I wish I could do this if only it wasn't so technically hard", they're going "I wish I could do this if only it didn't mean people would spend less money with me". Because on the other side of the equation, ad buyers (generally, though obviously not universally) don't want to work that way, and they're the ones with the money and therefore the power.

I'm not a developer myself but I've worked with developers who created various in-house ad-tech, and while this sort of thing may be too complicated to do for Mr Random Joe Blogger without a CMS plugin, it's really not something that is too technically complicated to be feasible.

Re: Chase had ads on 400k sites, then on just 5k, with same results

#154

Post by erichocean »

doctorpangloss wrote: post #36
stvswn wrote: post #33

Earlier quoted context omitted.

Where to start? What makes you think that they reduced their spend by 99%? They simply limited their campaigns' targeting to a whitelist of 400 sites, there's not any indication that they were spending equal $ per placement. I'm not sure why you believe that aggregating statistics is some sort of lie -- in AdWords, advertisers are able to easily see the placement for each one of their clicks. It's not some big secret…

From the article: > Of the 400,000 web addresses JPMorgan’s ads showed up on in a recent 30-day period, said Ms. Lemkau, only 12,000, or 3 percent, led to activity beyond an impression. An intern then manually clicked on each of those addresses to ensure that the websites were ones the company wanted to advertise on. About 7,000 of them were not, winnowing the group to 5,000. They're pretty plainly saying that 388,00…

> An intern then manually clicked on each of those addresses

Even if the intern was paid, that's probably illegal.

Interns generally can't perform useful work for a business—they're actually supposed to cost the business money, time, etc. and cannot work on a project the business would normally pay someone to do.

Re: Chase had ads on 400k sites, then on just 5k, with same results

#155

Post by maxerickson »

erichocean wrote: post #154
doctorpangloss wrote: post #36

Earlier quoted context omitted.

From the article: > Of the 400,000 web addresses JPMorgan’s ads showed up on in a recent 30-day period, said Ms. Lemkau, only 12,000, or 3 percent, led to activity beyond an impression. An intern then manually clicked on each of those addresses to ensure that the websites were ones the company wanted to advertise on. About 7,000 of them were not, winnowing the group to 5,000. They're pretty plainly saying that 388,00…

> An intern then manually clicked on each of those addresses Even if the intern was paid, that's probably illegal. Interns generally can't perform useful work for a business—they're actually supposed to cost the business money, time, etc. and cannot work on a project the business would normally pay someone to do.

In the US an intern paid minimum wage or more is just an employee, the special requirements are for unpaid interns.

https://www.dol.gov/whd/regs/compliance/whdfs71.htm

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