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Disqus Gets VC Funding, Releases v2 and Kicks Competitions' Ass.

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Re: Disqus Gets VC Funding, Releases v2 and Kicks Competitions' Ass.

#5
curious, what are the potential monetization strategies?

they only occupy below the fold or secondary jump pages so they're rarely a destination site. build the business intelligence site that om malik wants?

monetize the landing pages from google traffic? but then publishers will get pissed that they're stealing the googlejuice.

involve more functionality a la identity management?

morph into mini-reddits or mini-blogger for everyone and upsell?

the tradeoff of a commenting system for ads would seem ludicrous as well. the only competitive advantage they have is a network effect. build to flip?

Re: Disqus Gets VC Funding, Releases v2 and Kicks Competitions' Ass.

#7

curious, what are the potential monetization strategies? they only occupy below the fold or secondary jump pages so they're rarely a destination site. build the business intelligence site that om malik wants? monetize the landing pages from google traffic? but then publishers will get pissed that they're stealing the googlejuice. involve more functionality a la identity management? morph into mini-reddits or mini-blo…

I had the same question as well.

A couple of ideas:

1. No monetization, just eyeballs until an acquisition.

2. Freemium model: paying customers (bloggers) get access to more useful services (eg: better spam protection, user tracking, demographics on commentators, better threading)

3. An attempt to make the conversation the destination. Consider a system where the comments become more interesting than the original post (/. was this way once...), and disqus having that niche, since they own/host the comments.

4. Comment aggregation, a la blog rolls. Again, make the conversation the destination.

5. Enterprise deals: the Harvard Crimson was mentioned. How about lining up CNN's iReport?

Others?

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