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Ask HN: I'm building something for the airline industry..

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Ask HN: I'm building something for the airline industry..

#1
..and I'm stuck at a point of whether I should allocate more resources (time and money) to building the product, or going out there and asking the airlines for ideas/needs behind the scenes.

It's really a business development question I have. I'm currently building what I assume is highly attractive to the airlines and consequently their customers, but my feature list is running low because I can't justify anything beyond the minimal stuff.

1) If you're in my position (2 person team), how would you get in touch with biz dev guys at airliners? I'm assuming they're the right people to try to contact for partnership deals.

2) There is an opportunity to take what I've done + the idea and apply to a local incubator. It's a summer program, and the deadline is approaching FAST. Biggest downside is that they're asking for 10% with $5k + $5k per founder. It won't get me in the same network caliber of ycombinator, but it's probably better than doing it on my own.

Any advice? Thanks

Re: Ask HN: I'm building something for the airline industry..

#4
post #3

I'd just use LinkedIn to find the people you're looking for. You might have to pay LinkedIn a nominal fee to contact them with 'InMail' if they're not already connected to your LinkedIn network somehow.

I did not think of this. I'll have to brush up my profile first, then ping them. Thanks.

Re: Ask HN: I'm building something for the airline industry..

#5
what I assume is highly attractive to the airlines and consequently their customers

You have to be certain that it is highly attractive...enough for them to pay you money for it. You're also going to face a huge hurdle with bureaucracy and proprietary technology (if it's an app).

I worked for a hotel marketing company a few years back, and we had a proprietary booking engine that connected in house reservation systems with web-based ones. There was a team that went around just building code on top of each hotel chain's proprietary software that would tie into our system.

I had a similar idea for a comparison shopping app back in 1999 where I would compare prices between different brick-and-mortar stores and allow people to shop online for a list of items, and show them on a map the fewest stores with all of the items at the cheapest price, or the cheapest price, regardless of the number of stores, or the shortest drive with the lowest price. That never got off the ground because there is no easy way to get all of the stores to give you an up to date XML feed of their current inventory and prices. Not in 1999 anyway...maybe it could be done now, but I'm not so sure. My idea was that I would start with a website in 1999, and maybe in 10 years we would have mobile technology that could take advantage of the backend data. I was right about the technology part.

I'm not sure what your idea involves, but I would try contacting a few airlines to see if it really does solve a problem, and if so, how many more does it create?

Re: Ask HN: I'm building something for the airline industry..

#6

You could just call the airlines and/or drop by their offices. Wear business casual.

My last resort is to cold call. Though i'm not sure it will get me in the room with senior guys.

How do I introduce myself? As a founder or ceo? or biz dev and sales?

Re: Ask HN: I'm building something for the airline industry..

#7
post #5

what I assume is highly attractive to the airlines and consequently their customers You have to be certain that it is highly attractive...enough for them to pay you money for it. You're also going to face a huge hurdle with bureaucracy and proprietary technology (if it's an app). I worked for a hotel marketing company a few years back, and we had a proprietary booking engine that connected in house reservation system…

Thanks for that. Yea I figure the bureaucracy friction will only multiply if I act alone and without a network support.

As far as the app allure. I've seen it work BIG TIME for a different industry and the timing is right to sell them on the model. Both airline and consumer will benefit greatly.

I guess my question really is, How do I come up with leverage before I approach these guys.

Re: Ask HN: I'm building something for the airline industry..

#9
post #8

A friend of mine wrote a reservation system for the Aloha Airlines. (Aloha is now out of business, but I don't think that was the reason. :D) Ping me (email in my profile), maybe he can give you some advice and / or contacts.

That would be fantastic! email on its way...

Re: Ask HN: I'm building something for the airline industry..

#10
From my experience working at US Airways, they will never buy whatever it is you are building, even though their business is crippled by the 70's era software that the entire operation depends on. Do you have any background or connections in the airline industry? You need to talk to someone at the airlines, and soon.
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