Earlier quoted context omitted.
That's true, but overall their failure rate is really not all that bad. Only the Russians are doing better and they're doing better because they are not innovating at all. I could 3 out of 33 as failures, one of those is a partial failure. The only area where SpaceX really can't compete yet is manned flight, everything else looks quite rosy.
10% is pretty bad. ULA has launched over a hundred times with no failures. The much-maligned Shuttle had two failures in 135 flights (and, strictly speaking, only one of those failures would have prevented a payload from getting to orbit). I'm pretty sure the Russians are the only ones doing worse right now.
For comparison:
https://en.wikipedia.org/wiki/List_of_Atlas_launches
https://en.wikipedia.org/wiki/List_of_Thor_and_Delta_launche...
https://en.wikipedia.org/wiki/List_of_Falcon_9_and_Falcon_He...
Of course the beginnings of what is now ULA were much more innovative than what SpaceX is doing because we simply had not launched any rockets of that size at all and so there were many more failures.
It probably won't be the last SpaceX failure either because they plan on making fairly big changes soon and those will come with new failure modes, the best way to get to very high degrees of reliability is to stop making changes other than to fix problems but that does not square with SpaceX's way of doing business.