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The Deck ad network is shutting down

decknetwork.net

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Re: The Deck ad network is shutting down

#31

Post by toddynho »

jonathankoren wrote: post #10
wimagguc wrote: post #8

Earlier quoted context omitted.

Publishers massively overvalue their inventory and don't understand how their million views are worth only buttons. Ad networks can't pay more because they don't get paid more from the advertisers. The key is that no one clicks on banners any more, so it really is a race to the bottom.

Did people ever click on banners after like 2002? CTR on these things are abysmal. The whole ad business reeks of desperation. However, it does pay the bills, so I guess it actually works.

Carbon Ads has pretty solid CTR, ads perform, advertisers renew, etc. It's not all doom and gloom for online advertising when you respect users and work hard to combine quality advertisers and publishers.

Re: The Deck ad network is shutting down

#32

Post by beaconstudios »

JusticeJuice wrote: post #4

This is a shame. I really liked the deck - it was one of the few ad networks I actually wanted to get on my site. They had both really high quality ads, and really high quality publishers. This is also a pretty big blow to the publishers - they'll feel the revenue loss, and there isn't an equivalent network to take their place. I'm sure they'll find something though.

does Carbon (https://carbonads.net/) not provide a similar offering?

Re: The Deck ad network is shutting down

#34

Post by mattl »

This is sad. I based my idea for a free software friendly ad network on this, and pitched it back in 2009. It became AdBard, and for a while it was quite popular in the free software space.

http://www.fsf.org/news/ad-bard

A big problem for free software sites is finding ads that respect the users freedom while promoting products which are not harmful to computer users.

Re: The Deck ad network is shutting down

#36

Post by angry-hacker »

toddynho wrote: post #29
forsaken wrote: post #20

This makes me sad. We based our Ethical Advertising concept that we're doing on Read the Docs ( http://docs.readthedocs.io/en/latest/ethical-advertising.htm... ) on their inspiration. We don't have nearly as much mobile traffic (only ~6%), so hopefully we will be able to make it work, but this doesn't fill me with confidence.

You should join us at Carbon :)

Your site is down :(

Re: The Deck ad network is shutting down

#37

Post by joshmanders »

gorhill wrote: post #15
draw_down wrote: post #6

Earlier quoted context omitted.

> uBlock Origin will block the article by default. Seems short-sighted! And, also, an indication of where things are today.

There is no shortsightedness involved, it's just a false positive from one of the filter lists. When false positives are reported, they get fixed. This fixes the false positive: @@||decknetwork.net^$first-party

Or browse in blacklist mode. That's what I do and recommend to most... I love uBlock Origin, but I wish it was blacklist mode by default.

Re: The Deck ad network is shutting down

#39

Post by bazillion »

bgarbiak wrote: post #9

Whenever I noticed that a site I'm visiting is "powered" by DECK, I was whitelisting it in the adblock. I hate ads, but I totally get that they keep things going in the Net, and so if there have to be ads they should be like the DECK: no tracking, no profiling, no being invasive. It's really a shame that an opposite of that triumphs today. In the long term it's gonna be painful for the users, for publishers, for the…

I'm curious what you think of my ad network[1] -- it allows for native ads that are non-intrusive and actually benefit the user. When you hover over an item in an image, an ad is displayed, but hovering off of it makes it go away.

Here is an example video showing that: https://www.youtube.com/watch?v=V_oTtDUV0yI

Although the ads aren't blocked by ad blockers, if they were, would you unblock them? Also would love any feedback!

[1] http://pleenq.com

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