The Deck ad network is shutting down
decknetwork.net
The Deck ad network is shutting down
1–10 of 108 posts
Re: The Deck ad network is shutting down
#2uBlock Origin will block the article by default.
It seemed like a straight-forward business with little overhead considering there wasn't anything invasive or highly technical about the advertising units.
Is there a market for that type of advertising online?
Re: The Deck ad network is shutting down
#3Monetizing content with DISPLAY ads is no joke.
The sheer number of tools display networks have at their fingertips to try to unlock value from your visitor's eyeballs are astounding - RTB exchanges / re-targeting / user profiling / etc / etc.
And even with all of that most content producers can't make a living off of their cut.
I always loved the simplicity of The Deck, but their end was inevitable.
Re: The Deck ad network is shutting down
#4This is a shame.
I really liked the deck - it was one of the few ad networks I actually wanted to get on my site. They had both really high quality ads, and really high quality publishers.
This is also a pretty big blow to the publishers - they'll feel the revenue loss, and there isn't an equivalent network to take their place. I'm sure they'll find something though.
Re: The Deck ad network is shutting down
#5It's worth noting because this was an ad network that tried to do the job the right way. The heyday of the indie blog was already over, this is just a reflection of that. It worked for a while, and the wold has moved on. It's not a matter of "grinding it out" or persistence, the market factors have simply changed.
I wonder what Daring Fireball (AFAIK by far the site with largest readership on the Deck) will do. I'm sure that's still quite a profitable enterprise, to be clear.
Re: The Deck ad network is shutting down
#6uBlock Origin will block the article by default. It seemed like a straight-forward business with little overhead considering there wasn't anything invasive or highly technical about the advertising units. Is there a market for that type of advertising online?
> uBlock Origin will block the article by default.
Seems short-sighted! And, also, an indication of where things are today.
Re: The Deck ad network is shutting down
#7Monetizing content with DISPLAY ads is no joke. The sheer number of tools display networks have at their fingertips to try to unlock value from your visitor's eyeballs are astounding - RTB exchanges / re-targeting / user profiling / etc / etc. And even with all of that most content producers can't make a living off of their cut. I always loved the simplicity of The Deck, but their end was inevitable.
Yup. Reading their post, it appears they didn't want to play the contemporary adtech game because it felt scummy, so they became unprofitable and quit.
Re: The Deck ad network is shutting down
#8Monetizing content with DISPLAY ads is no joke. The sheer number of tools display networks have at their fingertips to try to unlock value from your visitor's eyeballs are astounding - RTB exchanges / re-targeting / user profiling / etc / etc. And even with all of that most content producers can't make a living off of their cut. I always loved the simplicity of The Deck, but their end was inevitable.
Yup. Reading their post, it appears they didn't want to play the contemporary adtech game because it felt scummy, so they became unprofitable and quit.
Publishers massively overvalue their inventory and don't understand how their million views are worth only buttons. Ad networks can't pay more because they don't get paid more from the advertisers. The key is that no one clicks on banners any more, so it really is a race to the bottom.
Re: The Deck ad network is shutting down
#9Whenever I noticed that a site I'm visiting is "powered" by DECK, I was whitelisting it in the adblock. I hate ads, but I totally get that they keep things going in the Net, and so if there have to be ads they should be like the DECK: no tracking, no profiling, no being invasive. It's really a shame that an opposite of that triumphs today. In the long term it's gonna be painful for the users, for publishers, for the net, for advertisers as well. Probably for everyone, except for Facebook and Apple.
Re: The Deck ad network is shutting down
#10Earlier quoted context omitted.
Yup. Reading their post, it appears they didn't want to play the contemporary adtech game because it felt scummy, so they became unprofitable and quit.
Publishers massively overvalue their inventory and don't understand how their million views are worth only buttons. Ad networks can't pay more because they don't get paid more from the advertisers. The key is that no one clicks on banners any more, so it really is a race to the bottom.
Did people ever click on banners after like 2002? CTR on these things are abysmal.
The whole ad business reeks of desperation. However, it does pay the bills, so I guess it actually works.