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Comcast-Funded Civil Rights Groups Claim Low-Income People Want Ads Over Privacy

theintercept.com

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Re: Comcast-Funded Civil Rights Groups Claim Low-Income People Want Ads Over Privacy

#3

How about ads with privacy? They are not mutually exclusive.

> How about ads with privacy? They are not mutually exclusive.

Yeah, but internet advertising fetishizes "personalization" and quantitative metrics, which are predicated on invasions of privacy. Advertisers could put those toys down, and go back to more traditional, privacy-preserving advertising, but I don't think they have the maturity and willpower to do so on their own.

Re: Comcast-Funded Civil Rights Groups Claim Low-Income People Want Ads Over Privacy

#7
post #5

How about ads with privacy? They are not mutually exclusive.

How would they know what kind of ad to show if they don't know anything about you?

The same way it used to work: you show the same ads to almost everyone based on the content, not the people. Not that I think advertisers will go for it.

Re: Comcast-Funded Civil Rights Groups Claim Low-Income People Want Ads Over Privacy

#8
post #5

Earlier quoted context omitted.

How would they know what kind of ad to show if they don't know anything about you?

The same way it used to work: you show the same ads to almost everyone based on the content, not the people. Not that I think advertisers will go for it.

That's considered "spray and pray" today. Today advertisers want data, data, data, and micro-targeting is everything. The entire advertising industry has become something akin to a private signals intelligence agency.

Re: Comcast-Funded Civil Rights Groups Claim Low-Income People Want Ads Over Privacy

#9
post #8

Earlier quoted context omitted.

The same way it used to work: you show the same ads to almost everyone based on the content, not the people. Not that I think advertisers will go for it.

That's considered "spray and pray" today. Today advertisers want data, data, data, and micro-targeting is everything. The entire advertising industry has become something akin to a private signals intelligence agency.

Today? For the past 20 years I've been hearing how data collection will enable advertisers to precisely target ads and that ads would go from being a nuisance to being useful.

It's not working very well. How much more data do they need to collect before it starts working?

Re: Comcast-Funded Civil Rights Groups Claim Low-Income People Want Ads Over Privacy

#10
post #8

Earlier quoted context omitted.

The same way it used to work: you show the same ads to almost everyone based on the content, not the people. Not that I think advertisers will go for it.

That's considered "spray and pray" today. Today advertisers want data, data, data, and micro-targeting is everything. The entire advertising industry has become something akin to a private signals intelligence agency.

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