I am a strong advocate for privacy, please understand that before you continue reading this. I don't want ISPs to sell my browsing history, and I am continually disappointed in the Republican opposition to net neutrality and online privacy. I'm even working on an open source project involving cryptography and secret protection, so I have skin in the game. However, this headline is patently false, right? Congress didn…
They defaulted you in to the program, hid its terms in fine print, and made it difficult to sign up for service w/o accepting the program.
Now, they did away with this program late last year and started giving everyone the discounted price. It's not clear why they did so: maybe it was the upcoming FCC regulations; maybe it wasn't making enough money; maybe it was competition from Google Fiber.
With Google Fiber going away and the FCC regulations being rolled back, I'll guess we'll see whether the program comes back.
But regardless, at least one major ISP was willing to inspect its customers' browsing data and use it for ad targeting. It would be great if this were solved by the market via customer backlash, but I don't see that happening. Sadly, I think most customers just don't care. People are willing to tolerate a lot to save money.