The article's main argument is that the ISPs are selling something that doesn't belong to them, but to the consumer. I don't like the idea of my personal information being sold, but how could you state this as fact? Shouldn't it be up to the consumer to choose to do business with a company that sells your personal info vs a company that does not?
Via precedent set by protecting phone calls: "For decades, in both Republican and Democratic administrations, federal rules have protected the privacy of the information in a telephone call. In 2016, the F.C.C., which I led as chairman under President Barack Obama, extended those same protections to the internet."
https://www.theguardian.com/world/2013/jun/06/nsa-phone-reco...