Why do we need to try to attract women to technical role?There are plenty of other people to fill the role. This is America they are free to go to another job if they want. I think discrimination should be harshly punished, but trying to get a certain person (color, ethnicity) into a certain role just seems anti SV.
But even if it were about attracting them, your question is a non-starter, because this isn't about hiring women over and above hiring men, it's about hiring women at all and those women then staying on and not quitting due to culture issues. "This is America," so, what, we shouldn't bother picking the best candidates and retaining them? Or do you not believe there's ever cases where a woman was the best choice for a job, but she chose not to take it?