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Ask HN: Has attracting a blog audience become harder?

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Re: Ask HN: Has attracting a blog audience become harder?

#51
Anecdote agreeing with the OP. I used to get 10k visitors a month in 2015, that dropped to 7.5k in 2016 and currently get about 5k a month even though the niche I talk about has gotten more and more popular (Neo4j). Nearly all my posts are technical and link to source code. Maybe there are just more bloggers about Neo4j. http://maxdemarzi.com

Re: Ask HN: Has attracting a blog audience become harder?

#52

Have you considered video blogging instead of a text based blog? If you are anything like me you are reluctant to put yourself in front of a camera because let's face it, most of us visiting HN are probably not fashionistas with the best hairdos but I have considered it because I think this is increasingly a more popular way to blog. Video blogs offer greater accessibility and appeal to the laziness of human beings (…

I've noticed video blogging becoming more popular. Unfortunately, I find it more difficult to deal with as it requires wearing headphones and is also very slow. There's one popular YouTube video presenter whose work I sometimes look at and I always end up feeling that I could have read the same content in less than half the time.

Re: Ask HN: Has attracting a blog audience become harder?

#53

Earlier quoted context omitted.

I think you may be on to something here. I bet it was a data based decision...

Reader didn't have enough active users to keep it running.

Reader didn't have enough active employees to keep it running. Nobody inside Google worked on it any more, so it was just a zombie product running on inertia.

Re: Ask HN: Has attracting a blog audience become harder?

#54
post #26

I used to read literally hundreds of blogs via RSS, but I have stopped doing that completely for no particular reason I can think of. Today I read zero blogs. Of course I still read lots of random blog posts from google search results or on HN, but I won't become a regular reader anymore.

Oh man, I used to be an RSS junkie for webcomics of all things. I don't read any of those anymore, but I assume they're doing ok with Patreon.

Re: Ask HN: Has attracting a blog audience become harder?

#55
Coincidentally, I recently felt the urge to do a braindump and write a few blogposts. I had learned new things, and it was hard finding that knowlegde, combining sources etc, so I thought I should share it. It is technical content targeted at developers.

My last blogpost was four years old, I wrote it on my company's website, were it got buried after a redesign.

So I opened an account on Medium and did my braindump there. I want to write three posts, have published two now, the last one yesterday. I promoted each one with a single tweet.

I have been happy with the response: the first article got 1000 views, the one posted yesterday already has 4000 views on the first day, probably because it has a broader topic. I got many retweets and likes, and I'm an absolute n00b on twitter. My first post got mentioned in a vlog.

I didn't really know what to expect, but the response seems very good to me. So I do not really share your observation: It seems that there is demand for good technical content. I did spend quite some time researching the topic and trying to write it well, as a non-native english speaker.

I do think good content has to add something new and interesting, shallow or promotional content will have a hard time attracting readership, as there is too much of that.

p.s. last post is at https://medium.com/@MaartenSikkema/using-react-redux-and-web...

Re: Ask HN: Has attracting a blog audience become harder?

#56
It seems with the wealth of blogs out there people either gravitate to those with the greatest quality or unfortunately, to those with the worst quality. The former in order to learn from the best the internet has to offer and the latter in order to just disconnect from this difficult world and embrace the pleasures of dumbness and the absence of cognition. Those in the middle will have difficulties and if one of them has mightier goals, he'll be sad seeing the disconnect between his ideal and reality daily.

I used to create blogs with hopes of gaining 'financial independence' because I idolise those many and reproducing gurus gallivanting around the net space, those who told me it is possible despite the disclaimer "only if you work under an unspecificied amount of hard work". But I'm tired of trying again and it is probably my fault that things didn't pan put well. Right now, I try to write like I used to; I write because I love writing even if my skills are abysmal at best.

Though, aswering your question, it's indeed getting more difficult but escalating difficulty is all that happens when the rack and pinion of progress and keeps moving.

Re: Ask HN: Has attracting a blog audience become harder?

#57
Who are getting value from the articles, you, or the readers ?

Getting visitors is like the chicken or the egg causality dilemma, you need to be on the first page of Google. And you can't get there unless you already are there ...

So before you write an article, make sure there are absolute no article on Google, even slightly relevant to the one you plan to write, so you are guaranteed to get onto the first page. Then when you start to get traffic, you have an entrance, where you can put more interesting and relevant content. It will also boost page rank for all other pages on your domain!!

Re: Ask HN: Has attracting a blog audience become harder?

#58
I've had a blog since 2009 (https://www.thenaterhood.com/blog). My personal network (classmates at the time) were, and still are, my biggest officially subscribed base as far as what I'm able to track with minimal effort.

I've been posting much more regularly this year - once a week, versus periodically, as a way to vent some of my frustration with the current state of affairs. Otherwise, I've been doing pretty much the same - post it then tweet it, Facebook it, and LinkedIn it. Being regular I've seen has drawn more attention than anything in the past. With a once a week post, I have more re-shares and more clicks than I have before. Part of it may also be that I'm doing less of just spouting things into posts, but doing a lot of research and linking out to my sources.

What's interesting about having an audience though, is that they seem to be harder to track these days. Most of my personal network uses adblock, ghostery, or other similar extensions to stay off the radar, so their visits don't show up. I know they're happening since I use trackable links when I share and the number of clicks is far and away higher than the number of visits Google Analytics logs. It also seems people are less likely to give out an email address or subscribe to a blog feed since it pops up on social media. I used to get the periodic new email subscriber, but I haven't had a new signup in years now.

Even for myself, I don't "subscribe" to blogs anymore. I hate seeing an unread count and all that which most feed readers provide because it feels too much like an inbox. Give me a list of headlines and let me decide what I'm going to read. In light of that, I periodically check in with blogs I read by directly visiting the site.

Re: Ask HN: Has attracting a blog audience become harder?

#59
post #35

Earlier quoted context omitted.

Reading these comments makes me think of a crazy conspiracy theory: Google killed Reader to promote search.

I think you may be on to something here. I bet it was a data based decision...

Yeah I wonder if Google realized that people were reading long form content (much of it hosted off Google) without ads. Thus their own audience was being shunted off-site without revenue.

That interpretation only makes sense if you think Google would rather have more good little click monkeys than organizing good content...

Re: Ask HN: Has attracting a blog audience become harder?

#60
post #26

I used to read literally hundreds of blogs via RSS, but I have stopped doing that completely for no particular reason I can think of. Today I read zero blogs. Of course I still read lots of random blog posts from google search results or on HN, but I won't become a regular reader anymore.

I used to have ~100 blogs I followed in Google Reader, then when Reader was killed I drifted away from many of them. I wonder how many authors lost large numbers of readers because of that sad event.

Same here... I then moved to Bloglines, which was also closed down eventually. (Or maybe it was the other way around? Not sure which one closed down first.) I now use feed.ly, but I really don't read blogs as much as I used to.
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