Earlier quoted context omitted.
Keep in mind that it's been 20 years since Google's differantiator (PageRank) was invented. It's been about 10 years since Google's last meaningful changes to its search UI (autocomplete and "instant" search). So, while I respect Google's omniscience and omnipotence, I disagree strongly that Google/Alphabet are in a position to respond to a serious upstart competitor. Their primary response, as you hinted would be to…
There are already many "serious upstarts" that are doing just fine but will never reach the status of Google, like duckduckgo, bing, etc. Some even say bing has better search quality than google. But that's not what matters. No matter how good the product is, if you can't get distribution it doesn't matter. Also, even if you do have distribution, it may not be the right context so it won't be effective. If anyone is…
Maybe not. The Cuil experience is significant. The PR for the launch was good, there was a huge initial traffic spike, and then users discovered the product sucked and traffic dropped. The system at launch was terrible. Six months later it wasn't so bad, but nobody cared by then. They launched too early. But they did, briefly, have mindshare, lost through technical ineptitude.