Earlier quoted context omitted.
I've been running into his problem personally. About 25% of our business now is done via Amazon. We sell to Amazon retail directly and also use Amazon FBA internationally. The problem is that "other sellers" keep beating us to the buy box for certain SKUs. Amazon keeps asking us to sell to them for a lower price. The funny thing is, Amazon already gets the lowest price, by far, compared to all other distributors. I k…
>And ideally, actually, I'd like Amazon to offer a feature that essentially "bans" third parties from listing a SKU at the manufacturers request. I'd gladly pay to few thousand a year to ensure that the only one that can sell our products is Amazon themselves. Isn't this what owning a trademark is for? Can people advertise that they have M&M's for sale without the permission of Mars Candy Inc?
Yes.
Lets say I buy a box of M&Ms. I didn't get around to eating them. Next month I decide to change my diet and get rid of the M&Ms. Copyright and trademark does not (and should not) prevent me from advertising "1 box M&Ms, $10" and then a buyer giving me $10 for my M&Ms.
The first sale doctrine gives me this right. Retail would be totally and completely non-functional otherwise.
Amazon, however, is free to disallow someone from selling something if they want to.