If Medium was 5 people in a basement I'd forgive them for not quite having a business model sorted out yet. What I fail to understand is how something like Medium turns into a bloated ~150 person company that's burning VC cash like crazy with no clear path towards becoming an actual business that makes decent revenue, let alone profit. Whether it's a bubble or not is semantics but it's these sorts of 'companies' that…
This is one of the secrets of how to make money on media IMO you need very little overhead.
Maria Popova from https://www.brainpickings.org/ is making more than a $1M a year with her model.