Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck

Post by freese » Thu, Mar 23, 2017, 12:28 AM UTC

mjhoy wrote: post #108

As someone who would love to buy this for long bicycle trips, I'm a bit turned off by the subscription model. I know you want to hook me with a steady supply of superior coffee that's quicker to make, but I love the ritual of brewing my own pour-over coffee too much to think I'd give that up.

Post by RussianCow » Thu, Mar 23, 2017, 12:30 AM UTC

truthexposer wrote: post #133

zloof wrote: post #55

Earlier quoted context omitted.

Happy to answer whatever questions we can disclose! Thanks for starting the thread. It's somewhere in the middle to be honest. We did not invent freeze dried coffee - it's been around for over a century. However, it is quite difficult to make it work at-scale in a way that's profitable/sustainable, and that still tastes good. I have a pretty extensive background in operations, manufacturing, & tech and I had to pull…

Who is your target? If people want good tasting coffee, like a connoisseur, one would like the option of selecting the type of bean, where it is sourced from, how it's roasted, how it's ground, how it's brewed etc. People even vehemently oppose and stand by brewing methods, which to an ordinary person who doesn't care about coffee, wouldn't care about. And if someone is buying instant coffee anyways, I doubt they car…

Post by blunte » Thu, Mar 23, 2017, 12:33 AM UTC

zloof wrote: post #82

msencenb wrote: post #77

My two cents from a sustainability perspective. My girlfriend and I would never consider something like this due to the high volume of plastic involved. Can you make the containers compostable?

Working on it. We do individual servings because they preserve freshness - that's the only reason we do it. It's hard for us to do compostable since we are still very small compared to your average consumer good, but we are 100% committed to doing it when we are big enough. We even have 2 sustainability advisors involved with the company.

Post by freese » Thu, Mar 23, 2017, 12:37 AM UTC

Balgair wrote: post #114

ryanSrich wrote: post #56

Earlier quoted context omitted.

Every flight I've been on with Starbucks VIA has been absolute trash. Airplane coffee quite literally tastes like it was made with toilet water. That's honestly the only way I can describe it. I'm bearish on any improvements because I'm convinced the problem is the water they use.

The decrease in air pressure and humidity also have big effects on your sensation of food(smell and taste) http://www.bbc.com/future/story/20150112-why-in-flight-food-... https://www.ncbi.nlm.nih.gov/pubmed/9408563

Post by freese » Thu, Mar 23, 2017, 12:40 AM UTC

DiabloD3 wrote: post #120

pxlpshr wrote: post #105

Earlier quoted context omitted.

Sorry friend but I just visited your https://www.exelion.net website and the level of arrogance in your comment is really unwelcoming and misplaced.

Last time I noticed, I wasn't seeking YC investment. Also, ad hominem attacks aren't really tolerated on HN. But hey, lets not help YC companies and let them squander that investment. If there is a market for their product, I hope they succeed; but they aren't going to succeed with the current state of that website.