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Does anyone know how this compares to Starbucks Via?
Earlier quoted context omitted.
Same here - I'd pay $20 for a 5 count sample without a subscription.
What prevents you from subscribing and then unsubscribing just afterwards? (I don't know, maybe the webpage does, but there's no mention of minimum times anywhere and recurringcheckout has let me unsubscribe without problems in the past)
Hi Kalle, I love my daily pour over, so I might not be your target market, but I'd definitely be interested in purchasing a few coffees without a subscription. Have you thought about offering that?
Thats the first thing they teach you at YC, always be having that recurring revenue.
You're fighting the reputation of generations of scammers who promised "cancel any time" and either weasel-worded the small print or just outright ignored cancellation requests to charge as much as possible to recurring bills.
Does anyone know how this compares to Starbucks Via?
A few weeks later I get a call in class. Ignore. Listen to the voicemail after. "It's Jeff. I'm paying 10$ to call you international. Send more of those Starbucks packets, we're going to have a fucking riot here if we don't get more."
I started sending boxes. Apparently they're 100x better than whatever coffee the military was providing. So, @Sudden Coffee, try sending to troops, apparently they have a refined taste when it comes to instant coffee.
Hi Kalle, I love my daily pour over, so I might not be your target market, but I'd definitely be interested in purchasing a few coffees without a subscription. Have you thought about offering that?
Same here - I'd pay $20 for a 5 count sample without a subscription.
You said you'd spent 12 hours a day pulling shots- were you using espresso for the coffee? Is this freeze dried espresso, with more water added to it (like an Americano)?
I'd truly love to know more about your brew technique and process.
You're obviously targeting people who already like coffee, such as myself: I already buy beans, grind them myself, and manage the process using an Aeropress, and I'm hardly some coffee hipster because I use goddamned Eight O'Clock Columbian Peaks.
Yet, you are trying to sell me instant coffee, which I automatically am wary of because instant coffee is the shittiest coffee you can drink... yet you have no way of convincing me otherwise. Subscriptions are only useful if you can convert the customer, "the first hit is always free."
Also, your entire website is a hastily developed trainwreck: "Copyright $copy; 2017."... Copyright who? The email harvesting call to action in tan needs to follow the rule of thirds to stand out, your contact page needs serious loving (seriously, Google on how to make these), and your front page hero image is goddamned tiny and isn't even full width of the page, and the Sudden/Instant comparison block below it is formatted horridly.
Please hire a web designer, you need someone with experience on how to do this right.
Please, don't offer these only with subscription. Let me do one-off purchases and you have me as a customer.
Does anyone know how this compares to Starbucks Via?
Co-founder here - it's miles better than Via. Sometimes we include a packet of Via in our shipment so you can do a taste comparison (thinking about making this standard). You'll definitely notice the difference side by side.