The "black hair care market" is one of the curious things I've pondered about since spending some time in Africa. I think they are onto something and I think it's one of the markets where you can build a nice lead without really being noticed. I (as a Caucasian man with not exactly a lot of hair) had some very interesting discussions about hair pieces for example. I wish them the best of luck, the capitalist in me is…
Then I realized this is a pretty massive niche market and these guys are smart for focusing on it