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Spotify is gaining leverage over record labels

techcrunch.com

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Re: Spotify is gaining leverage over record labels

#3

Post by foota »

anotherthrow2 wrote: post #2

This is nothing more than PR fluff. Spotify is in big trouble, as waging war with Apple is proving to be far more costly than they expected. I want to know how much Techcrunch got paid for this advertisement.

I don't have any real reason to believe so, but I doubt techcrunch would accept money straight up for an article.

Re: Spotify is gaining leverage over record labels

#4

Post by anotherthrow2 »

foota wrote: post #3
anotherthrow2 wrote: post #2

This is nothing more than PR fluff. Spotify is in big trouble, as waging war with Apple is proving to be far more costly than they expected. I want to know how much Techcrunch got paid for this advertisement.

I don't have any real reason to believe so, but I doubt techcrunch would accept money straight up for an article.

Access to scoops and leaks, which translate into articles that get page views, which translate into ad dollars, is an indirect way to pay off a journalist.

Re: Spotify is gaining leverage over record labels

#6

Post by funkyy »

foota wrote: post #3
anotherthrow2 wrote: post #2

This is nothing more than PR fluff. Spotify is in big trouble, as waging war with Apple is proving to be far more costly than they expected. I want to know how much Techcrunch got paid for this advertisement.

I don't have any real reason to believe so, but I doubt techcrunch would accept money straight up for an article.

There is an actual price list for those if you know where to look and you know right people.

Re: Spotify is gaining leverage over record labels

#7

Post by edblarney »

anotherthrow2 wrote: post #4
foota wrote: post #3

Earlier quoted context omitted.

I don't have any real reason to believe so, but I doubt techcrunch would accept money straight up for an article.

Access to scoops and leaks, which translate into articles that get page views, which translate into ad dollars, is an indirect way to pay off a journalist.

So by your logic they are 'bribing' the journalist and 'paying them off' by 'giving them a scoop'?

Ergo - every decent news story amounts to 'bribery'?

I think you bit your tongue on that one.

Re: Spotify is gaining leverage over record labels

#8

Post by edblarney »

foota wrote: post #3
anotherthrow2 wrote: post #2

This is nothing more than PR fluff. Spotify is in big trouble, as waging war with Apple is proving to be far more costly than they expected. I want to know how much Techcrunch got paid for this advertisement.

I don't have any real reason to believe so, but I doubt techcrunch would accept money straight up for an article.

"I don't have any real reason to believe so"

They are a reasonable journalistic outfit. You can safely assume they are not taking bribes for stories.

Re: Spotify is gaining leverage over record labels

#9

Post by refulgentis »

anotherthrow2 wrote: post #2

This is nothing more than PR fluff. Spotify is in big trouble, as waging war with Apple is proving to be far more costly than they expected. I want to know how much Techcrunch got paid for this advertisement.

My instincts feel that way, but Apple Music announced they crossed 20 million paid users in 12/2016, 40% of Spotify's 50+ million. Anecdotally, discover weekly is a tremendous hit.

Makes you wish for functional public capital markets so we knew the real story.

Re: Spotify is gaining leverage over record labels

#10

Post by JamilD »

refulgentis wrote: post #9
anotherthrow2 wrote: post #2

This is nothing more than PR fluff. Spotify is in big trouble, as waging war with Apple is proving to be far more costly than they expected. I want to know how much Techcrunch got paid for this advertisement.

My instincts feel that way, but Apple Music announced they crossed 20 million paid users in 12/2016, 40% of Spotify's 50+ million. Anecdotally, discover weekly is a tremendous hit. Makes you wish for functional public capital markets so we knew the real story.

Spotify has partnered with telecoms, newspapers, and others to provide bundled subscriptions -- inflating their "paid" subscriber amount.

A good chunk of those 50m aren't paying $10/mo; they've expanded their partnerships (in part) to inflate that number.

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