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It's their narrative for getting attention. That is all. Someone once mentioned how it was clever they (tiny, unknown little company) always pit themselves against well known things (Microsoft, Apple, VC X) to try and become more legitimate over time.
So, "charging from day 1", and "entering a saturated market" are rebellious 37s-isms? Seems like those are the conventional business principles.
It's their narrative for getting attention. That is all. Someone once mentioned how it was clever they (tiny, unknown little company) always pit themselves against well known things (Microsoft, Apple, VC X) to try and become more legitimate over time.
They also claim that they don't want to grow. That every business has a 'natural' size. That somehow that's better than being massive - again challenging the conventional wisdom that more profit = better. They are masters of PR to geeks. Their business model pretty much relies on them doing constant PR to pit themselves as the hip small but hugely knowledgeable 'startup'. Even the back cover of Rework reads like a pa…
Handful of guys doing what they like. Earning enough to pay for a modest lifestyle and I bet they get to put something away for old age.
Why does earning a living have to be an unpleasant and stressful experience?
By writing and talking about how awesome cool their careers are, they get to boost their sales. Hell, I think I might start writing about how awesome my life is.
Anyway the question is rhetorical since you know the answer is "to pick a fight", which you openly admit to doing yourself right here : http://remarkablogger.com/2010/05/03/how-i-got-50k-visitors-...
The linkbait is starting to smell a little fishy :(
Earlier quoted context omitted.
They also claim that they don't want to grow. That every business has a 'natural' size. That somehow that's better than being massive - again challenging the conventional wisdom that more profit = better. They are masters of PR to geeks. Their business model pretty much relies on them doing constant PR to pit themselves as the hip small but hugely knowledgeable 'startup'. Even the back cover of Rework reads like a pa…
Why is that a problem? Handful of guys doing what they like. Earning enough to pay for a modest lifestyle and I bet they get to put something away for old age. Why does earning a living have to be an unpleasant and stressful experience? By writing and talking about how awesome cool their careers are, they get to boost their sales. Hell, I think I might start writing about how awesome my life is.
You have no clue how necessary it is. They are elitist.
They have taken on something most others haven't because, they are intelligent and willing to bet on their own abilities. That alone puts them in a rare percentage of elite.
Earlier quoted context omitted.
They also claim that they don't want to grow. That every business has a 'natural' size. That somehow that's better than being massive - again challenging the conventional wisdom that more profit = better. They are masters of PR to geeks. Their business model pretty much relies on them doing constant PR to pit themselves as the hip small but hugely knowledgeable 'startup'. Even the back cover of Rework reads like a pa…
Why is that a problem? Handful of guys doing what they like. Earning enough to pay for a modest lifestyle and I bet they get to put something away for old age. Why does earning a living have to be an unpleasant and stressful experience? By writing and talking about how awesome cool their careers are, they get to boost their sales. Hell, I think I might start writing about how awesome my life is.
For me, 37signals don't say anything new or very interesting. They just say it really loudly, and try to make out that they're doing something radically different - when in fact they're not.
Appeal-to-37signals is definitely a crutch argument. But that doesn't make it an invalid one.