Earlier quoted context omitted.
I don't think that's right. It will be a major shift of power from Google/Facebook/Amazon to the ISPs. Comcast could charge Google or Facebook extortionate prices to keep their websites fast. Theoretically there would be nothing stopping Comcast from completely blocking a website. Cable vs TV channel negotiations periodically end up with blackouts for the channels.
Google and Facebook now run networks larger than most major ISPs -- among the largest on the planet. Demand for Youtube and FB are so high and ubiquitous that pretty much any ISP will immediately cave in. Comcast is the most disliked company in the USA. Guess what happens when G runs a banner under each search or Youtube video mentioning that performance is bad because Comcast is blocking things, here's Brian Roberts…
Demand for Youtube and FB are so high and ubiquitous that
pretty much any ISP will immediately cave in.
Yep, Comcast better be careful lest I leave them for the 6mbps competitors I have as options in the backwater community I live in called Berkeley, CA.I utterly fucking loathe Comcast, and yet they get thousands of my dollars because of an unspoken of oligopoly among ISPs that has grown out of the tacit agreement to not enter in to each others fiefs.