I actually think this might be a blessing in disguise for Uber. I always argued self-driving cars would destroy Uber should Apple or Google want to enter this space. Why? Because self-driving cars are basically a fleet service driven by a software. Once you remove the driver (where Uber spent so much acquiring) The only differentiator is the consumer facing experience. Neither Uber or Lyft will have as much power as…
The drivers are going to be removed from the equation no matter what though.
Uber just needs to think of themselves as a mobile staffing company and they'll be fine. Unfortunately, staffing is a market where "Move fast and be an asshole" isn't a great philosophy so they'll need a bit of a temperament change to survive.