Hey everyone, thanks for defending me in the comments here :D I'm the author of the article, you can ask me anything :)
Your article has a photo of a football game with the subtitle "Every pitch counts." There are no pitches in football.
Cold email tips I used to get 60K signups
51–60 of 65 posts
Re: Cold email tips I used to get 60K signups
#52Some comments here aren't grasping the idea that some people's legitimate job involves sending cold emails to targeted individuals, and some people's legitimate jobs rely on receiving those emails.
If this concept is foreign to you, then you may only read the story as tips to spam people. That knee-jerk mostly just indicates you have never been in one of the two above job roles.
Re: Cold email tips I used to get 60K signups
#53Hey everyone, thanks for defending me in the comments here :D I'm the author of the article, you can ask me anything :)
Your article has a photo of a football game with the subtitle "Every pitch counts." There are no pitches in football.
What do you call a short, backwards pass, say on a reverse or double reverse?
Re: Cold email tips I used to get 60K signups
#54Hey everyone, thanks for defending me in the comments here :D I'm the author of the article, you can ask me anything :)
I loved the article. I'd appreciate some examples of the process you went through, changing the names to protect the guilty or making up something similar to how you usually do it.
Re: Cold email tips I used to get 60K signups
#55Hey everyone, thanks for defending me in the comments here :D I'm the author of the article, you can ask me anything :)
I use toggl and love it! Thanks for this article.
1. Did you find that some people were flagging you as spam, and then your legitimate emails were not being delivered? I guess since you sent these emails individually and personalized them, the spam flag did not get hit often?
2. For the content partnerships, what kind of content did you find to be most attractive?
Re: Cold email tips I used to get 60K signups
#56As someone who coaches job seekers, I couldn't help but notice that these are identical tips I give to my clients when sending out a contact to a potential new employer. Most "cold" email techniques can be boiled down to "just don't make them feel cold ".
As someone that gets a ton of recruiter emails, I really dislike when they try acting like they're my friend or try relating to me. I can see right through those as the person being fake.
Re: Cold email tips I used to get 60K signups
#57Some comments here aren't grasping the idea that some people's legitimate job involves sending cold emails to targeted individuals, and some people's legitimate jobs rely on receiving those emails. If this concept is foreign to you, then you may only read the story as tips to spam people. That knee-jerk mostly just indicates you have never been in one of the two above job roles.
For clear examples of what op is talking about:
Guess blogs — PR — Reporters — Co-marketing with partners —Guests on podcasts — Most notable speakers at conferences
All require one party to make first contact. That first contact is often a "cold" email.
It's a bit embarrassing reading the comments. It makes painfully clear how ignorant the tech side of an org is about how their employers marketing and lead-gen departments work. That blog about a partner's integration that was published on the exact same day as the parter published about your company? Yeah, that's not magic.
Re: Cold email tips I used to get 60K signups
#58The Author’s name was familiar and I’ve written about Toggl [0] on my person blog before, so I checked my email. While my blog post was organic, turns out I’ve corresponded with this employee, when they suggested I update my post with their revised pricing.
Here’s the message she sent, it’s obviously a mass email they sent to everyone with existing posts.
Please update the content on your website if you mention Toggl's old pricing structure.
Hey, thanks for mentioning Toggl at Mark Lyon. We just had a major update I think you should know about - we made changes in the pricing structure.
For starters, the existing pro plan now costs $10 per user per month. We have added the options to pay either annually or monthly, depending on the user’s preference.
You can see the full new pricing structure here - https://blog.toggl.com/2016/03/pro-plus-and-pricing/
NB: If you mention Toggl out-of date pricing of $5 per user anywhere on your website, please change it to $10 when billed monthly and $9 when billed annually.
You can find the latest screenshots and logos here. Please make sure Toggl's listing on your website is accurate and up to date.
Finally, let me introduce myself - I'm Dunja, I'm the Media Manager at Toggl and would love to work with you in the future! We always have something to share and would love to see how we can work together.
Please let me know after you've updated the prices, and include your postal address, I'd love to send you some Toggl swag to say thank you!
Regards,
Dunja
I replied, letting them know I appreciated the updated info and had made changes as a result. It went into a ticketing system and they thanked me for doing so. A few weeks later, a bunch of stickers and a bag arrived via air mail. That was nice.
As much as I hate spam and “content marketing”, I was actually pretty happy with this contact as it helped me provide better information. I also really like their service, which also probably contributes to my desire to interpret their actions in a positive light. Contrast with the regular parade of cold “guest post” emails all websites seem to get. [1] No “trick” or “funnel” is going to get me to write a post about something that interests only the person who gets paid to promote it.
[0] https://marklyon.org/2013/04/tools-time-tracking-with-toggl/
Re: Cold email tips I used to get 60K signups
#59On the same subject, here are some tips I gleamed from Heather at SalesFolk: One email, one focus. Send 8 different emails to every prospect. Four days apart. 30% responses come from email 5-8. Keep it conversational, in first person. Create benefit driven messages. How your product can help solve their problems? Cold emails should be 2-5 sentences. Again keep it conversational. Keep words and sentences bare minimum.…
> Thursday Friday better than Monday. I should probably do my due reading on the subject before asking, but why is that so?
I used to work for one of those big email marketing software companies...we gave out the same guidelines.
Looking at the statistics, from what I remember, I believe Thur/Fri had the best open rates. (end of week, people catching up on emails before heading out, creating todo lists, ect...)
Re: Cold email tips I used to get 60K signups
#60What is the difference between cold mailing and spamming?
I firmly believe that the recipient, not the sender, defines what SPAM is. "Cold emails" are marketing emails that the recipient is unlikely to define as SPAM.