Earlier quoted context omitted.
>> Diversification. They see the writing on the wall for their CPU business and it's associated margins. They need other high-margin highly in demand tech products to go after. I completely agree. >> Furthermore, I'm guessing x86 has almost no representation in the self-driving car space at the moment. They're probably hoping to change that. But this, not so much. x86 is way too power hungry (especially for EVs) and…
> But this, not so much. x86 is way too power hungry (especially for EVs) and way too expensive for automotive use. When you're running a electric motor that pulls power on the magnitude of 1 * 10^5 W (i.e. 100 kW+) I doubt you care about a few extra watts total power load if you have an inefficient processor. Similarly for conventional fuel, an extra few watts on the load is hardly going to worry the alternator.
Sure an EV can suck 100kW or more of power, but only for a short time. And it can be put back into the battery via regenerative baking. Range is incredibly sensitive to electrical loads.