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Cold email tips I used to get 60K signups

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Re: Cold email tips I used to get 60K signups

#41

Post by Gracana »

majewsky wrote: post #38
CoVar wrote: post #36

On the same subject, here are some tips I gleamed from Heather at SalesFolk: One email, one focus. Send 8 different emails to every prospect. Four days apart. 30% responses come from email 5-8. Keep it conversational, in first person. Create benefit driven messages. How your product can help solve their problems? Cold emails should be 2-5 sentences. Again keep it conversational. Keep words and sentences bare minimum.…

> Send 8 different emails to every prospect. I'm honestly surprised that this works. If someone sent more than 2 or 3 unsolicited emails to me, they would end up in the killfile really fast.

It's phrased a little oddly, but maybe 8 different emails 4 days apart with a conversational tone means actually having a conversation with the other party. But if they're not responding, how can it be conversational without being super-sleazy-salesman fake? Why wait days in between replies?

Re: Cold email tips I used to get 60K signups

#42

Post by sharmi »

This is one of the most thorough, thoughtful posts I have read in a long, long time. In the land of generics that rule startup advice often rehashed with a few additions (not that we don't need it. In spite of reading them often, I still, on every subsequent read, recognize some mistake I am are doing. These posts are reminders to self-evaluate), this particular post has been a breath of fresh air. As an engineer, this is the post about marketing that makes the most sense to me.

It also reflects how much she believes in the product, to put so much effort in the emails day in and day out.

Re: Cold email tips I used to get 60K signups

#43

Post by philh »

asafira wrote: post #37

The author here takes the average of the conversion rates from different websites. Am I wrong in saying that isn't quite right? Shouldn't the "average conversion rate" be just the sum total of users that go to Toggl and sign up over the total number of users that went to Toggl? It's obviously still useful to break it down by the referring website, it just seems like an opportunity to inflate your conversion rate numb…

> The author here takes the average of the conversion rates from different websites. Am I wrong in saying that isn't quite right?

Yes. It gives too much weight to sites that referred a smaller number of people, and too little to sites that referred a larger number.

> Shouldn't the "average conversion rate" be just the sum total of users that go to Toggl and sign up over the total number of users that went to Toggl?

Not "users that go to Toggl", but "users that are referred to Toggl from one of those sources", on both sides of the fraction. (Possibly you knew this, but it seemed worth clarifying.)

Equivalently, a weighted average of the conversion rates, weighted by the number of referrals from each source.

> it just seems like an opportunity to inflate your conversion rate numbers.

Note that this could deflate numbers just as well as inflate them.

Re: Cold email tips I used to get 60K signups

#46

Post by sjnair96 »

CoVar wrote: post #36

On the same subject, here are some tips I gleamed from Heather at SalesFolk: One email, one focus. Send 8 different emails to every prospect. Four days apart. 30% responses come from email 5-8. Keep it conversational, in first person. Create benefit driven messages. How your product can help solve their problems? Cold emails should be 2-5 sentences. Again keep it conversational. Keep words and sentences bare minimum.…

> Thursday Friday better than Monday.

I should probably do my due reading on the subject before asking, but why is that so?

Re: Cold email tips I used to get 60K signups

#47

Post by _hyn3 »

Splendor wrote: post #45
janci wrote: post #44

What is the difference between cold mailing and spamming?

If you do it it's 'cold mailing'. If someone else does it it's 'spamming'.

Nearly lol'ed on that. I would add that if you're actually doing what the OP claims:

> I’ve personally typed and carefully went through every single email I sent.

Then I would definitely consider that cold mail, and not spam. A targeted, personal, concise email is worth 1,000 spammy emails (and perhaps approaches infinity if you factor in negative strikes against "good faith"). The difference is more qualitative than quantitative.

Re: Cold email tips I used to get 60K signups

#48

Post by yabatopia »

janci wrote: post #44

What is the difference between cold mailing and spamming?

Cold email is unsolicited, but not necessarily spam. Here's the FTC CAN-SPAM Compliance Guide For Business:

https://www.ftc.gov/tips-advice/business-center/guidance/can...

Source and another informative read: https://www.leadfuze.com/what-is-cold-email-and-is-it-spam/

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