Surprised that no one mentioned the new EU data protection directive, which goes a long way to fix the first issue mentioned in the article, the loss of control over our personal data (only for users in Europe though). I studied it in detail as I work in data analysis and consult companies on this, and I honestly think it is one of the best laws produced by the EU so far: It gives users a multitude of rights such as…
Woah, didn't know it went this far. If anything, this would be great for facebook (which has been anything but transparent when it comes to what they do with your data when your account is deleted). Google already has some relatively transparent controls on what data they have on you, and allow you to wipe all or parts of it.
The Internet as whole never forgets