Interesting to see if the company actually shifts it's culture. My wife is vegetarian so I'm exposed to quite a bit of different sources of veggie protein. My concern is that the fake meat stuff is actually kind of expensive compared to meat. If it was cheaper I can see more folks move in that direction.
It also doesn't taste like meat. I will happily eat a vegan meal that tastes good. I'll eat meat that tastes good. But I just don't see a point in buying a "soy chicken schnitzel" which does not taste like chicken at all. Why should I be interested in that product in the first place? Hopefully one day we'll get to actually replicating the taste properly. Or growing meat synthetically. I'm happy to move to either.
It doesn't always even come down to technology either, you just have to know some of the methods. Prepare a jackfruit the right way and it becomes delicious seasoned shredded chicken. Textured vegetable protein can become seasoned ground beef just as easily. Yeah, the flavoring plays a big role in those cases (which it often does for meat-replacements, to be fair), but it does in many situations with meat preparation too e.g. adding cumin to make taco meat, marinading your meats, slathering them in BBQ sauce, etc.