Another factor here is when people abuse the word "fact" regularly. If you ever get into a discussion with somebody who claims they've proved their point by citing "facts", then actually follow up on their citations and discover that it doesn't actually say what they think it says it creates an impression of the messenger, not the message. Enough messengers saying the same faulty message over and over and you distrus…
But if you tell them they have to give up this or that lifestyle, or pay more in taxes, or support a one child policy or whatever else you come up with, they instantly become allergic to the facts.