An electric pressure cooker brand (I've never heard of, but I don't like in Canada/US which seems to be the prime market) took over the electric pressure cooker market by adding buttons instead of a twist-dial timer where you manually set the desired time (my electric pressure cooker, which came free with by fridge years ago, and may be part of the reference to scaring people about exploding... they don't... they have cut-off devices if the wrong time is dialed) and a bunch of links and given some Googling what appears to be discount codes to incentivise bloggers.
Quite an amazing success. Smart targeting of an old-tech.