It's not about greed as the article states… people are stupid. We overvalue short term savings and undervalue long term savings. When Apple let AT&T start to subsidize the iPhone the initial price dropped but the total cost over the lifetime of the phone was about the same or even a little higher. Sales went gangbusters! The media even went nuts reporting about how apple finally relented and responded to consumer pre…
People are stupid - but not all of them. Look at the comments around you :)
http://en.wikipedia.org/wiki/List_of_cognitive_biases
They might not get you on this one, but at some point you will be part of the stupid crowd. I don't think about all of these every time I make a decision. When I said people are stupid, I was including myself. :-)