Yeah, they are really common. While I was working in braille, my grandparents would send me a new "miracle invention" for blind people every week. Fucking disgusting. I don't even understand what these companies, and sometimes even seemingly non-profit organizations get out of this. But it also seems that it is a bug in the psyche of the tech industry that we share these stories and upvote them. We are obsessed with the idea that technology is changing the world and creating a utopia. The fact that we haven't managed to come up with a new micro-actuator for braille displays in 40 years doesn't bode very well for that theory [1].
To some extent, the current technology, which is called a piezoelectric display is like a lithium ion battery. Its not like we don't have other battery technologies, it is just that lithium is enough better than the others, that no other can take hold. The piezo displays are almost silent, last a LONG time (20 years), and take very little power. They are, however, slow and bulky and not practical for mobile applications. The mechanism is so large, you cannot create a multi-row display. (edit: they are also rediculously expensive!)
There have been multirow displays using solenoid actuators. These were hand made by grad students and weighed a ton. They used a huge amount of power and got jammed easilly. Other than that, there are pneumatic displays with huge potential, but are also bulky. There are static electric displays that have life expectancy issues, and a few other technologies, like using memory springs, that tend to have speed issues. Then there are a huge number of mechanical "conveyor belt displays" which are too noisy to use in a classroom or office.
But all of the displays you see being publisized are not the ones that I am talking about. Displays like the one you linked to are totally 100% FAKE!!!
https://nfb.org/images/nfb/publications/bm/bm00/bm0001/bm000...