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Ask HN: How would you turn Twitter around?

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181–190 of 648 posts

Re: Ask HN: How would you turn Twitter around?

#182
1. Lay off most of the workforce. There is absolutely no justification for them to have as many employees as they do.

2. Start charging people based on how many followers they have. Twitter isn't worth much for the average consumer, but it's hugely valuable for people with massive reach. Charge them for it.

People are giving lots of product suggestions, but the product itself isn't the biggest issue. Twitter spends too much and makes too little. Patch the holes in the boat before you try to row faster.

Re: Ask HN: How would you turn Twitter around?

#184
Change the culture in-house. I've only known a couple people who've worked at Twitter, but both hated it and said they felt constant pressure to participate in extracurricular activities like after hours movies and games.

You're never going to be innovative if your employees dread coming to work.

Re: Ask HN: How would you turn Twitter around?

#185
post #128

1. cut costs by a lot. they shouldn't be spending $2B per year 2. allow the apps to be used without a login - with the default view showing 'what is on now'. almost every member of my family has attempted to use twitter at some point and just been confused. 3. reformat all the explore pages into ordinary twitter streams 4. acquire nuzzel. their view of 'whats on now' is better than twitter's view 5. drop the video pa…

> 2. allow the apps to be used without a login - with the default view showing 'what is on now'. almost every member of my family has attempted to use twitter at some point and just been confused.

I never understood why their home page is so basic. Is it just to reduce load on their servers from lurkers?

Re: Ask HN: How would you turn Twitter around?

#187
Aggressively use twitter to eat Yahoo Finance. There is a type of consumer that cares about twitter only in context to market/happenings and they have one of the best feeds for it. I don't want it to look like twitter, it should just be a totally separate product that takes advantage of being a primary user of twitter's data without being external. Make it a freemium service where the premium is looking at data more than a week old for $/year.

Re: Ask HN: How would you turn Twitter around?

#188
I don't think it can be turned around in the sense that it can be made into a profitable business.

I think of Twitter the same way I think of highways. It fulfills a huge market demand that the market isn't willing to pay for itself, so has to be subsidized in other ways.

Re: Ask HN: How would you turn Twitter around?

#189
post #177

This analysis from Ben Thompson (Stratechery[1]) just yesterday would be a great place to start: "Imagine a Twitter app that, instead of a generic Moment that is little more than Twitter’s version of a thousand re-blogs, let you replay your Twitter stream from any particular moment in time. Miss the Oscars gaffe? Not only can you watch the video, you can read the reactions as they happen, from the people you actually…

Wow. He cites himself 9 times and cites himself citing himself at the end.

Well, it's his blog. It's pretty normal to link to previous blog posts you've written about a particular topic.

Re: Ask HN: How would you turn Twitter around?

#190

- Get rid of modals for everything. Especially: when clicking on a tweet to view replies, open a new page with better threading of replies, pagination, and no reordering (or optional "quality" reordering). Twitter is a forum on speed; take some good ideas from forums. Right now it's a forum on speed and acid. - Have more options for blocking, including "block this person and everyone who follows them or followed them…

How would this help Twitter increase user count or revenue?

Turning Twitter around doesn't mean fixing annoyances for current users. I agree with all of your points, but I'm already a user.

The problem:

1) Many people have already tried Twitter and gotten confused, then left. How does Twitter get them to try again?

2) How do you increase revenue per user? How do you monetize on the massive accounts (e.g. @POTUS)?

3) How do you improve engagement beyond news, politics, and internet arguments?

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