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Ask HN: How would you turn Twitter around?

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Re: Ask HN: How would you turn Twitter around?

#92
post #52

* Remove Jack from CEO position * Let Evan return as CEO (merge with Medium) ... this will restore Twitter management to the situation around 2010, then ... * Reform or cancel the Trust & Safety council * Restore open API access and app ecosystem * Remove side wide censorship tools, add self censorship tools (a la Gab) * Reverse the timeline changes * Stop pandering to far left ideologues Something like that?

How is any of this gonna result in Twitter making more money?

Absolutely nothing. It's just what OP wants Twitter to be I guess.

Re: Ask HN: How would you turn Twitter around?

#93
post #14

Make it a protocol. again. http://www.paulgraham.com/twitter.html

i would love to see twitter-as-a-protocol but it's not going to be the current twitter. people forget that instagram bootstrapped itself off twitter's social graph and then bailed when they reached critical mass

Re: Ask HN: How would you turn Twitter around?

#94
post #52

* Remove Jack from CEO position * Let Evan return as CEO (merge with Medium) ... this will restore Twitter management to the situation around 2010, then ... * Reform or cancel the Trust & Safety council * Restore open API access and app ecosystem * Remove side wide censorship tools, add self censorship tools (a la Gab) * Reverse the timeline changes * Stop pandering to far left ideologues Something like that?

How is any of this gonna result in Twitter making more money?

It won't.

Re: Ask HN: How would you turn Twitter around?

#95
Twitter is the web interface for mobile messaging. The network effects have carried it so far. "Turning around" is going to mean saying no to all of the shiny new things both on mobile and on the web that have little to do with its core value. That means no live video, no original content, nothing but messaging on the web. Focus, focus, focus.

With that focus, I believe Twitter can return to growth in its user base. There is more that could be done to make the experience more engaging, for example, without interfering with the core experience. By mixing some suggested tweets into my feed using machine learning, Twitter could increase engagement. The new user experience would flow better with good use of machine learning.

In terms of monetization, it's about the data. Twitter APIs should be recognized as best-in-class, and access should be sold on a subscription basis on a graduated scale based on frequency of access.

There is a natural scale to core Twitter, and it might not be much bigger than it is right now. Sometimes we have to be content with what we've got -- which in Twitter's case is nothing to sneeze at. They shouldn't be going all "New Coke" getting into video and media in my opinion.

Re: Ask HN: How would you turn Twitter around?

#96
post #18

Refocus the company to be the Netflix of live TV, focusing on the delivery of live sports and news broadcasts while enabling fans/viewers to discuss in real time. It's a greenfield space no one else is really jumping upon yet. Focus may have turned to on-demand TV, but people still want to watch sports live, and Twitter already has acquired some of those deals as the sport franchises get more comfortable with online…

"Twitter's modern-day utility seems very low outside of news/sports/politics"

Twitter has tremendous utility for the medical community. I am final year medical student and through twitter can follow worldwide leaders in emergency medicine (my field of interest). These doctors post clinical factoids, cases reports, unique ekgs, and other learning points live from the wards (all de-identified to protect patients of course). They also post opinions on the latest research publications. Twitter has become my best way to stay current in medicine.

Other apps targeted for doctors have attempted this. Doximity and Figure1 are examples. But twitter has done the best job.

Re: Ask HN: How would you turn Twitter around?

#97
post #56
post #18

Refocus the company to be the Netflix of live TV, focusing on the delivery of live sports and news broadcasts while enabling fans/viewers to discuss in real time. It's a greenfield space no one else is really jumping upon yet. Focus may have turned to on-demand TV, but people still want to watch sports live, and Twitter already has acquired some of those deals as the sport franchises get more comfortable with online…

Twitter is very useful for professional announcements in a very informal setting. I use Twitter to follow colleagues and artists, not friends nor celebrities. I think there's something TV-ish that's possible, but Netflix level? That seems difficult both in licensing and execution. However, I will agree what you propose now appears to be their end game. #hattip

They already have licensing deals with NFL and MLB, and built out the streaming infrastructure. I'd argue the licensing and execution is already proved out - it's time to focus on those, cut out the fat and double down on what's working.

Re: Ask HN: How would you turn Twitter around?

#98
post #77

1. Remove post length limit. 2. Limit the number of tweets per day instead. 3. You can pay to remove the above limit. This solves the problem of timeline being unreadable once you subscribe to enough people. Ain't nobody got time to read all that crap. Once everyone is rate-limited, everyone can easily digest their timeline. Without length limit, tweets become more thoughtful. 4. Fix the UI. Make it easy to view repl…

> Ain't nobody got time to read all that crap.

+10 to this. The signal to noise on Twitter is terrible.

Pretty sure I'm using it "wrong", but my likelihood of following someone on Twitter is generally inversely proportional to their number of tweets per day.

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