I appreciate lots of Google services, open source contributions etc. - but this is really getting out of hand. I wonder, how much can a service like this cost Google? Are the savings worth the negative publicity that comes out of so lightly launch and then shut down services? I feel like they're starting to really damage their brand among those in the know, which are the ones who give advice to everybody else...
Why would this damage their brand? They tried an experiment, if didn't work out, they're moving on. What's wrong with that?
If that happens often enough, I may just start off with the competitor.