Earlier quoted context omitted.
Pretty much all engineering software tends to come out to about $2k-$6k a seat which may seem quite expensive but when you get to modeling systems with a huge number of parts and such this software is invaluable and these engineering companies know this and therefore can charge this price. These companies are more than just autodesk, there is PTC and solidworks and MSCsoftware, I've heard from my professors that MSC'…
It was a long time ago, but I remember having a conversation with the chief draughtsman at one company and him explaining with a tone of weary resignation how he needed to spend a large amount of money buying upgrades for AutoCAD even though his department didn't require any of the features it contained. The way that the software was being marketed was basically forcing him into paying Autodesk whether he wanted to o…
Either way I can't see the difference between upgrading engineering software and say upgrading an entire point of sales system for some new features or because of a good salesman.
This kind of thing just seems to happen in business no matter the type, but a large portion of Autodesk software is sold through resellers and this is probably where the marketing issue comes into play.