Earlier quoted context omitted.
the deal will increase its revenue outlook by around $8 million So around a 4.5x revenue multiple, which doesn't seem bad for a business that isn't growing rapidly(?)
Since when does revenue matter? That's like selling a car dealership that does $100mm a year for $450mm, when the profit is only, say, 5% per car sold.
many acquirers focus on revenue more than profits because once ingested, the cost-side of the business can change dramatically. according to quantcast, deviantart is doing over 40MM monthly uniques. i suspect it is that reach (and not profit or revenue) that wix is actually acquiring.