51–60 of 91 posts
>5) Hiring a marketer takes too much time Is there any recommendations for all in one turnkey service for marketing? So that i just pay money and they do the rest.
>5) Hiring a marketer takes too much time Is there any recommendations for all in one turnkey service for marketing? So that i just pay money and they do the rest.
It's almost pathos at this point in the hacker community that if you do any marketing or promotion you're a shill and wantrepreneur at best and a charlatan and huckster at a minimum. I know I used to feel this way before I really tried to launch a product. Now I know that there is no such thing as a product that is so good that it sells itself. In fact the best technical solutions I've seen have failed because the ma…
While this is almost always true, there are exceptions to this rule. If you're working on something that is inherently press friendly, you don't really need to market it. You have the first real self-driving car and you just drove from New York City to Los Angeles? I'm pretty sure that will get you whatever press you want. And then of course there's WhatsApp, which was so focused on solely their product that they had…
But when they get to your website, they have to know why your car is better than the Toyota being released a month later, and that they won't miss their current manually operated car. Chances are, your LIDAR guy isn't up to the task.
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I sell B2C software with a subscription of 1.99€ per month. I have 7,000 active users. I get 5-10 emails per day max. Before I charged money for my software, I was afraid of the overwhelming flood of customer support requests . Except they never came. > even one short email enquiry would wipe out a dozen sales or more (if you put a monetary value your time) Per email, yes, absolutely. Sometimes I take 20 minutes to a…
> I get 5-10 emails per day max. 7.5(the average of your 5-10 emails per day)*30(days) /7000=~0.003 =%0.3 how would you explain the fact that only 0.3% of your customers send you an email/month ? What contributes to it being so low ?
>5) Hiring a marketer takes too much time Is there any recommendations for all in one turnkey service for marketing? So that i just pay money and they do the rest.
You still need to provide them with the talking points and value proposition so they have the background for drafting copy for the Marketing collateral, but once they have that they can do a great job at putting together a marketing plan and executing on it, assuming you found a good agency.
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> I get 5-10 emails per day max. 7.5(the average of your 5-10 emails per day)*30(days) /7000=~0.003 =%0.3 how would you explain the fact that only 0.3% of your customers send you an email/month ? What contributes to it being so low ?
Isn't it about 3%?
i have built products that went to millions of users, zero marketing. If the product is inherently viral, you don't need to market. Othwerwise, you do.
>5) Hiring a marketer takes too much time Is there any recommendations for all in one turnkey service for marketing? So that i just pay money and they do the rest.
Marketing is first and foremost about understanding what your client need and want. This allows you to let your devs know what users are begging for, thus making your product more compelling, and to make your copy using words straight from the horse's mouth - for SEO friendliness, explanations of what your product does in terms of client needs and wants, etc.
If you outsource the thing wholesale, either you de facto outsource your product R&D, or you end up losing touch with what your clients actually want and moving forward in an ivory tower.
I jibe with the article but I disagree that marketing is something that should be pursued from Day 1. As Jessica Livingston has noted umpteen times, the first thing you need is product that delights users. Marketing activities around an idea that might not have a useful market is a bit wasteful. I don't imply that marketing is pointless at early stage but time-consuming marketing channels (blogging, social media) are…
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>Nine years later, and still the stream of customer support requests has not relented! You gave me an idea for a business model - Let's say you offer a pingdom-like service (to monitor your site availability and reliablity) - You can just do the following: 1. Offer the service 100% Free, at your own risk 2. Offer a $x/month subscription . if you don't pay - you won't get any customer support. Or, you can will still o…
A lot of SaaS businesses offer priority support for paying customers. As a SaaS founder — I've always felt it's a bit of an odd value proposition — "pay me more, and I'll fix my flawed, buggy software".
There's a small incentive to write deliberately obscured code, but I think it gets outweighed by maintainability concerns.