Earlier quoted context omitted.
Because they're "high performers". Screw Uber. Just delete that app and never use it.
I'd like the think that eventually karma will catch up with Uber. Hard to think of a single positive thing to say about the company.
An UberX costs $24.30 right now and UberPool costs $14.30 right now. Additionally, I can summon the ride more easily and get better feedback about the arrival time, giving me more confidence/less anxiety that I'll have a problem getting to the airport on time.
As a consumer, by reducing my cost by 50-70% while providing a marginally better service, I can readily find one thing positive to say about the company.