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YouTube to stop 30-second unskippable ads

campaignlive.co.uk

31–40 of 129 posts

Re: YouTube to stop 30-second unskippable ads

#31
post #13

YouTube ads wouldn't bug me nearly as much if there was some more variety. I must have seen the same stupid MileIQ ad a thousand times by now. Surely they have more content available than this?

That's the hulu strategy. Wear you down with such low quality, repetitive ads you'll beg for the adfree upgrade.

Re: YouTube to stop 30-second unskippable ads

#32
post #10
post #7

Earlier quoted context omitted.

My favorite subscription above netflixs and Amazon Prime. It kills me to think that most people have this all backwards. They think content creators get less with YouTube Red and is bad for all creators. If people only understood how little per view they are paid for. Also people are just married to their Spotify playlist and can't get out to see that Google Play Music is a fabulous service. I have the family plan fo…

I would love to see some stats or analysis from a YouTube content creator about views from Red subscribers. Has anyone put out anything like that?

20 times higher payout per viewer.

"“I can now clearly determine how much Red views are worth vs normal views. If I did my math correctly, since Red started, a Red view is on average worth 20x that of a normal ad view. This calculation is based on taking the total revenue the channel has generated via Red and dividing it by the total number of Red views since Red was first launched, then multiplying that number by 1000 to find the effective CPM of Red.”

http://lipanitechnologies.com/2017/01/03/youtube-red-helping...

Re: YouTube to stop 30-second unskippable ads

#33

Worse is when ad technology is prioritized and is set up more stably/reliably than the content itself. It’s one thing to sit through an ad before successfully watching something but quite another to put up with that and then see some obscure error code instead of the content you “paid” for with your ad eyeballs. I’ve had things fail 2 or 3 times, each time replaying the same ENTIRE ad without a hitch but then failing…

This is one thing that youtube does really well though - on some other sketchy video player you never know whether the video will play even if the ad will (the worst is when don't let you know you're geo-blocked until after playing their ad) but on youtube the video always plays just as well as the ads for me.

Re: YouTube to stop 30-second unskippable ads

#34

Worse is when ad technology is prioritized and is set up more stably/reliably than the content itself. It’s one thing to sit through an ad before successfully watching something but quite another to put up with that and then see some obscure error code instead of the content you “paid” for with your ad eyeballs. I’ve had things fail 2 or 3 times, each time replaying the same ENTIRE ad without a hitch but then failing…

My experience even on YouTube has been that ads buffer completely at full resolution, playing flawlessly, while videos are buffered minimally (pausing at the start and leaving to grab a sandwich does not result in the whole video loading) and often drop to lower resolution based on bandwidth.

Re: YouTube to stop 30-second unskippable ads

#35

> Ads shorter than 30-seconds, including the 20-second spots, can be made unskippable. uBlock Origin will continue to serve me well.

Youtube has a totally reasonable subscription which hides all ads. If you want to run adblockers on random news sites, whatever, I'm not going to argue, but there's really no excuse on youtube except "I'm a cheap shit"

>there's really no excuse on youtube except "I'm a cheap shit"

or perhaps the slightly more valid excuse of "i don't live in australia, mexico, korea, new zealand, or the united states"

Re: YouTube to stop 30-second unskippable ads

#36
post #26

> Ads shorter than 30-seconds, including the 20-second spots, can be made unskippable. uBlock Origin will continue to serve me well.

Look, bandwidth costs money. If you don't want to see ads, just subscribe to Youtube red. Don't be an asshole.

Surely this comment is against HN guidelines and should be removed....

Re: YouTube to stop 30-second unskippable ads

#37
post #28
post #26

Earlier quoted context omitted.

Look, bandwidth costs money. If you don't want to see ads, just subscribe to Youtube red. Don't be an asshole.

Yeah we should probably whitelist youtube to sponsor the vids there. That's reasonable. HOWEVER the real assholes are whoever is serving bloat and ads that will do anything to get malware onto your machine and track your every breath. This is really why we're blocking.

That's the actual problem with these ads: bloat, bandwidth usage, javascript, profiling, de-anonymization, tracking, attacks on privacy, sound, unskippable videos, etc.

I will feel no remorse for adblocking until advertisers go back to static, single-request, non-tracking, non-targetting ads.

Re: YouTube to stop 30-second unskippable ads

#38
A long time back, HTTP Switchboard stopped blocking preroll ads, for me in the US. Is there a rule I can add back in?

Edit: Just figured it out. Blocking this with an adbock rule fixes it at as a logged-in user, in the US, using Chrome.

   https://www.youtube.com/get_video_info*

Re: YouTube to stop 30-second unskippable ads

#39
post #26

> Ads shorter than 30-seconds, including the 20-second spots, can be made unskippable. uBlock Origin will continue to serve me well.

Look, bandwidth costs money. If you don't want to see ads, just subscribe to Youtube red. Don't be an asshole.

>Look, bandwidth costs money.

You're right, and I already paid for it with my ISP. I only get a set amount of data each month, so you can be sure I'm going to block 100% of the ads I can to stop them from wasting my limited bandwidth.

Re: YouTube to stop 30-second unskippable ads

#40
post #26

> Ads shorter than 30-seconds, including the 20-second spots, can be made unskippable. uBlock Origin will continue to serve me well.

Look, bandwidth costs money. If you don't want to see ads, just subscribe to Youtube red. Don't be an asshole.

What I find interesting is that google/youtube doesn't circumvent adblockers, though they easily could, given that they own the whole ad supply chain. For example, they could make the ads indistinguishable from the actual video (in the html), or even splice the videos into one stream. My guess is they don't because a) they are wildly profitable anyway, and b) they don't want to alienate adblock users, especially the techies.
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