YouTube to stop 30-second unskippable ads

#1

Post by devinp » Fri, Feb 17, 2017, 7:05 PM UTC

YouTube to stop 30-second unskippable ads
campaignlive.co.uk

Re: YouTube to stop 30-second unskippable ads

#2

Post by wnevets » Fri, Feb 17, 2017, 7:24 PM UTC

I'm so glad I have youtube red through my google music subscription, unskippable 30 second ads sound just dreadful.

Re: YouTube to stop 30-second unskippable ads

#3

Post by aphrax » Fri, Feb 17, 2017, 7:25 PM UTC

BGR Page is complete with a 30 second Ad that auto plays..at least that's the case on mobile

Re: YouTube to stop 30-second unskippable ads

#4

Post by dang » Fri, Feb 17, 2017, 7:34 PM UTC

Url changed from http://bgr.com/2017/02/17/youtube-video-ads-unskippable/, which points to this.

Re: YouTube to stop 30-second unskippable ads

#5

Post by k-mcgrady » Fri, Feb 17, 2017, 7:38 PM UTC

Good. I was just closing the tab when I saw these.

Re: YouTube to stop 30-second unskippable ads

#6

Post by rhizome » Fri, Feb 17, 2017, 7:39 PM UTC

k-mcgrady wrote: post #5

Good. I was just closing the tab when I saw these.

If this was a driver, Google will apparently be the first site to account for bounces in their advertising strategy.

Re: YouTube to stop 30-second unskippable ads

#7

Post by baldfat » Fri, Feb 17, 2017, 7:40 PM UTC

wnevets wrote: post #2

I'm so glad I have youtube red through my google music subscription, unskippable 30 second ads sound just dreadful.

My favorite subscription above netflixs and Amazon Prime. It kills me to think that most people have this all backwards. They think content creators get less with YouTube Red and is bad for all creators. If people only understood how little per view they are paid for. Also people are just married to their Spotify playlist and can't get out to see that Google Play Music is a fabulous service. I have the family plan for my older kids and wife but YouTube Red is the best deal.

EDIT: Mobile Benefits for YouTube Red

- Playback with the screen turned off

- Download videos

- YouTube Music No Ads

-YouTube Gaming

Re: YouTube to stop 30-second unskippable ads

#8

Post by binarymax » Fri, Feb 17, 2017, 7:41 PM UTC

I doubt we can get a glimpse into the data. I'm speculating here - but it is likely that the overall attention span is too short, and those who pay for long unskippable ads are not getting their moneys worth, hence the change.

Re: YouTube to stop 30-second unskippable ads

#9

Post by brilliantcode » Fri, Feb 17, 2017, 7:42 PM UTC

I haven't watched such ad in a long time apart from TV which does not have uBlock available.

I would sign up for youtube red but alas, tis not available to hostile foreign countries such as Canada

I wonder if they are doing this because youtube red is killing it....can't beat netflix in terms of contents but if they gave you access to entire Play movies and tv shows then that would be a game changer...I don't even watch Amazon Prime shows apart from The Grand Tour and Man. I'm quite fond of Netflix's UX and UI.

Re: YouTube to stop 30-second unskippable ads

#10

Post by coldpie » Fri, Feb 17, 2017, 7:46 PM UTC

baldfat wrote: post #7

wnevets wrote: post #2

I'm so glad I have youtube red through my google music subscription, unskippable 30 second ads sound just dreadful.

My favorite subscription above netflixs and Amazon Prime. It kills me to think that most people have this all backwards. They think content creators get less with YouTube Red and is bad for all creators. If people only understood how little per view they are paid for. Also people are just married to their Spotify playlist and can't get out to see that Google Play Music is a fabulous service. I have the family plan fo…

I would love to see some stats or analysis from a YouTube content creator about views from Red subscribers. Has anyone put out anything like that?