> The DNA of having employees pay the company to work instead of the other way around?!? Of course, the BBC article wants you to think "DNA" as in "no CEO" instead of "workers paying a rent".
This is missing the point (full disclosure: I know several people working at Crisp and co-organise workshops with them in Sweden).
I remember hearing Henrik Kniberg talk about this at Oredev a while ago, and we ended up restructuring our consultancy firm quite close to their model in 2013. The idea is that you don't work for the company, the company works for you. It's applicable to consultancies, where everyone effectively goes and earns money on their own, but some shared overhead (such as accountants, paperwork, getting master-services agreements with banks and insurance certificates so you can do business) can be effectively shared by everyone under the same umbrella.
our model is not a 10% haircut, but that all shared costs are divided according to the proportion of revenue quarterly. the company also doesn't have a boss or anyone in charge (legally, in the UK, we have designated partners who are allowed to sign documents, but everyone has that right, so everyone is a boss and nobody is the Boss).
Our company is also not allowed by the statute to have any assets or own any IP, that all belongs to individuals. This is to avoid any conflict of interest and people starting to 'work for the company' in the future.
This model obviously wouldn't apply to companies trying to accumulate wealth/IP/assets and looking to create an exit by selling the company. But it works amazingly well if you want a lifestyle consulting business where everyone does their stuff.
Edit: typos