Earlier quoted context omitted.
If it's not too much trouble you might consider looking for a new job if management is that obtuse.
Everybody makes decisions using both emotion and reason. This is why successful products speak to both the heart and the mind of the customer. Said another way, this is why the marketing department is just as essential to a company's success as the engineering department. I've worked with my company's executive team for quite a while, and they're not obtuse. They are human, however. When I go to them and suggest we t…
All the best technical people I know would feel a visceral disgust at the thought of a product being discarded due to its name. Someone who was truly suited to attacking the problem of database selection would proactively make sure he wasn't letting nontechnical features into the discussion.
Whoever creates the successor to Linux should name it Holocaust OS or something just to mess with people, and laugh at those who due to its name thereby do their computing on an inferior system.