Upvote 1000x - I'm sick of hearing people who've done nothing and "thought leaders" ranting on. I'm pleased I put my head down, did work and did something that worked for me that I can encourage others with and give evidence. I wish those who have done nothing would go away - and stop filling my inbox, and targeted advertising spots, and meetups with their crap. I wish I could help others see over the shouting and po…
The same thing has happened with "thought leadership". There was, and still is really, a group of people who do the work and have useful insight. They became high profile, and presumably made money on it, and now the filler has appeared. Self-professed thought leaders who are endless sources of bombastic buzz words and constant self-marketing.
It's a natural pattern, I guess. Something becomes profitable and profit-seekers without much actual value show up. I think the thing for those who can do is to just ignore it and continue creating things of value. Maybe also guide junior engineers on the path of being actually effective and ignoring the crud.