But slowly I started to realize that I was buying a lot into carefully crafted propaganda. The way SpaceX used lawyers to keep PSLV at bay, all the while Musk gassed on about free markets and competition made me a bit mad. Then he had that quip where he said he was "nauseatingly pro American" and that America was the biggest force for good the world had ever seen. Then he said he was a proud centrist and donated money to anti-environment republicans. And so on and so on. Accusing employees of shilling for unions. Misleading people about his level of technical expertise. Calling lane-assist "auto-pilot" for profit.
At some point I realized that his "brilliant" approach to tech was essentially promising elite people that they could be ultra-green, better than vegetarians and hippies, while keeping the luxuries of sports cars, mansions with solar shingles, and rockets to mars. You don't have to do anything other than express support for him, and you're already better than people making personal sacrifices for the environment. Amazing!
I now think of his "luxury-first" approach as "trickle-down environmentalism". And I think it will be about as successful as its economic counterpart.