Resist! Use adblockers, disable cookies which live over the session by default, turn off JS if you can. When we get to critical mass, the advertising networks will come back with a new deal. I wonder if we can come up with a widely adopt(able|ed) fingerprint that we can mask ourselves with, do any of these identifying bits actually make the web more usable for us?
Unless you disable JavaScript it would be to hard to stop the fingerprinting. If you shut off JavaScript a lot of sites won't work
If a site shows me nothing but a blank screen when I load it up with scripts disabled, I am very reluctant to enable 14 different script domains just to see a paged article, or worse, a slide show.
Allowing scripts to run only from whitelisted domains makes the web a better place.