81–90 of 108 posts
Please don't contribute to Google's tracking dominance over the web. How insane is it that one company runs their javascript on 90% of the web?
What are the best alternatives?
Please don't contribute to Google's tracking dominance over the web. How insane is it that one company runs their javascript on 90% of the web?
What are the best alternatives?
And I run everything through Segment rather than embedding individual trackers directly. Segment either relays data to other services or loads required JS on page load.
Please don't contribute to Google's tracking dominance over the web. How insane is it that one company runs their javascript on 90% of the web?
What are the best alternatives?
Of course my homegrown analytics reporting is far from Google's, but at least I have found a great balance between getting useful usage data on my sites, and at the same time respecting the visitors' privacy.
Earlier quoted context omitted.
What are the best alternatives?
Keen IO is a great alternative. Full disclosure, I'm a product manager at Keen. That said, we do help some of our customers move off of GA to gain more control and flexibility in their analytics
The one thing I didn't like, and stopped using it was the pricing , which looks like has now been updated to be more realistic.
Definitely checking it out again now.
Earlier quoted context omitted.
Reports are from 20-30% of desktop and mobile users make use of some sort of adblocker/privacy tool. That is a very large set of users, and in some industries and domains the numbers go much higher. Purely for self-protection/anti-aggravation I absolutely recommend it to every casual user I advise.
I don't believe that figure at all for the general populace.
Earlier quoted context omitted.
Google Tag Manager is not very practical in cases where you want a secure website. It renders CSP useless because it requires all sorts of permissions like 'self' on scripts and CSS. It's good to have on the marketing webpage where no user content is displayed though.
Can you elaborate on this? I recently had my marketing team ask me to replace GA with Google Tag Manager, and I'm not all that familiar with either, as running the web site is just a minor thing I do on the side of my product work... but this sounds like something I should know more about.
Within GTM you have the ability to inject html, javascript, css OR in many cases they have a wizard where someone less technical can put in some info and the code is generated. You can also use conditions to determine which code should load. For example, if page URL matches "orderConfirm" then execute this. Moreover, it gives you the option of when the code should run (immediate, DOM ready, onLoad).
Aside from GA, most companies have a shit load of 3rd party scripts that run on their pages, so GTM provides a central place to manage everything.
One problem is that anyone with editor access to GTM can inject just about anything (unless you block custom scripts within GTM which has other implications) and those deployments are real-time and done directly within the GTM web interface. I'm a developer on the marketing team, so I'm a fan, but it's risky in the wrong hands.
Please don't contribute to Google's tracking dominance over the web. How insane is it that one company runs their javascript on 90% of the web?
What are the best alternatives?
Please don't contribute to Google's tracking dominance over the web. How insane is it that one company runs their javascript on 90% of the web?