Earlier quoted context omitted.
How come this isn't culturally perceived in the same way as not paying for software or movies or music? I've read various reasons why people don't want to pay. That's fine. But then simply don't read it.
This is the equivalent of reading a magazine in the bookstore and not buying it. It would be different if you walked out the store without paying.
The l.php script basically allows someone to read the magazine without paying for it. The only entity that loses something in that situation is the content provider.