Earlier quoted context omitted.
Their marketing material in NYC was incredibly douchey, like "stick it to the big banks". I was using Xoom ( https://www.xoom.com ) at the time, which had a brand image of a trustworthy and cut-the-bullshit kind of financial company. TransferWise's subway ads focused on a people's revolution: http://l3.yimg.com/bt/api/res/1.2/Rjm3dY.BU5FmdQmId3yj1w--/Y... or http://i.telegraph.co.uk/multimedia/archive/03525/TransferW…
Is it really their fault, or is i just how marketing works in this day an age ? Heck, they even got you, and you hated their marketing!
They could have gone straight to the point: "Better international transfer rates than your bank" and I'd have been very happy with it. The service is good!