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Ask HN: Can we find out why a specific ad appears in our Facebook feed?

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Re: Ask HN: Can we find out why a specific ad appears in our Facebook feed?

#51

Post by lampzzy »

lxchase wrote: post #49

I'm surprised no one mentioned 3rd party audience lists. It's more than likely in this case you used your credit card at the restaurant and this data was passed to a data service like DLX or Neustar, which Campari will pay a fee to get audience lists such as: Datalogix » DLX CPG » Alcohol Beverage Buyers » Spirits or AdAdvisor Audiences powered by Neustar » AdAdvisor Consumer Audiences » Alcohol (Restricted to Best P…

I didn't pay the bill but we arranged the lunch via FB MSN so easy to correlate I guess.

Haven't seen any alcohol related ads lately.

Re: Ask HN: Can we find out why a specific ad appears in our Facebook feed?

#52

Post by lampzzy »

ep103 wrote: post #46
LSCanaan wrote: post #23

I can relate and you won't believe it. Last Sunday I was at a cocktail bar and while checking the menu with a friend I had the exact same short conversation about Campari, prompted by wanting to know what's in a Negroni. There's a phenomenon that explains this kind of illusion as a psychological effect, called the Baader-Meinhof complex. Coincidentally later that night we mentioned it too. It's basically a trick our…

Facebook is spying on your though. If you have the facebook app installed, try leaving it next to a spanish radio station for a number of hours. Supposedly you'll start seeing spanish ads pop up after a while.

Did you try this? If that's the case then would be a great post!

Re: Ask HN: Can we find out why a specific ad appears in our Facebook feed?

#55

Post by axew3 »

A case, or you had an app in background ... that recognize the voice and send data ... well it could be more near to reality than you maybe can imagine ... i'm impressed by the way, on how users install apps of any kind on their smartphone ... they really ignore how many data are transferred in background ... one day, or also right now, also the voice ... same users, often may are complaining that his phone credit get critical, and they do not know why! :)

Re: Ask HN: Can we find out why a specific ad appears in our Facebook feed?

#56

Post by axew3 »

A case, or you had an app in background ... that recognize the voice and send data ... well it could be more near to reality than you maybe can imagine ... this can be SO real, but rue or not, i'm impressed by the way, on how users install apps of any kind on their smartphone ... they really ignore how many data are transferred in background ... one day, or also right now, also the voice ... same users, often may are complaining that his phone credit get critical, and they do not know why!

Re: Ask HN: Can we find out why a specific ad appears in our Facebook feed?

#57

Post by mercer »

LSCanaan wrote: post #23

I can relate and you won't believe it. Last Sunday I was at a cocktail bar and while checking the menu with a friend I had the exact same short conversation about Campari, prompted by wanting to know what's in a Negroni. There's a phenomenon that explains this kind of illusion as a psychological effect, called the Baader-Meinhof complex. Coincidentally later that night we mentioned it too. It's basically a trick our…

Here's an alternative theory: Campari is actively campaigning via multiple channels.

While difficult to prove or test, it's possible that there is both a facebook ad campaign as well as some real-world campaign going on at the same time. Real-world being either forms of visual advertising that 'primed' you to also talk about it, or perhaps (attractive) people hired to buy/pitch Campari in bars that you may have overheard. Apparently that's a thing.

Basically, Baader-Meinhof strikes me as something that any advertiser who knows about it would actively use to improve their advertising.

Re: Ask HN: Can we find out why a specific ad appears in our Facebook feed?

#58

Post by mercer »

akerro wrote: post #18
amelius wrote: post #7

Earlier quoted context omitted.

And here's another theory: you were already targeted by the Campari ad before, but you were not consciously aware of it. This triggered the conversation with your friends.

Facebook knew he was interested in Campari, so they put Campari on menu in his local restaurant? That's smart!

No, rather Campari started a multi-channel(?) campaign that included Facebook ads as one channel, and (various) 'real-life' channels to prime OP to talk about Campari 'randomly'. Could be anything from hired 'stooges' to tv ads to billboards to a new item on a menu.

Re: Ask HN: Can we find out why a specific ad appears in our Facebook feed?

#59

Post by mercer »

axew3 wrote: post #56

A case, or you had an app in background ... that recognize the voice and send data ... well it could be more near to reality than you maybe can imagine ... this can be SO real, but rue or not, i'm impressed by the way, on how users install apps of any kind on their smartphone ... they really ignore how many data are transferred in background ... one day, or also right now, also the voice ... same users, often may are…

Are you okay?

Re: Ask HN: Can we find out why a specific ad appears in our Facebook feed?

#60

Post by lazzlazzlazz »

Kroniker wrote: post #47
lazzlazzlazz wrote: post #5

"Facebook does not use your phone's microphone for ads or News Feed stories." http://newsroom.fb.com/news/h/facebook-does-not-use-your-pho... The phenomenon you're observing is due to various interesting human psychological quirks, such as priming effects. https://en.wikipedia.org/wiki/Priming_(psychology)

Occam's razor here, facebook is probably just lying. Baader-Meinhof would postulate that he had been seeing ads for Campari all along, and just now noticed them, which he claims is not the case.

I personally think Occam's Razor would strongly, strongly favor a simpler explanation like Baader-Meinhof's - but that's the problem with Occam's Razor, right?
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