>When I was at Google, someone told me a story about a time that “they” completed a big optimization push only to find that measured page load times increased. When they dug into the data, they found that the reason load times had increased was that they got a lot more traffic from Africa after doing the optimizations. The team’s product went from being unusable for people with slow connections to usable, which cause…
Hah! A Jevons Effect[1] in a web site's bandwidth! [1] When an increase in the efficiency with which a resource is used causes total usage to increase. https://en.wikipedia.org/wiki/Jevons_paradox
I remember turning an algorithm upside down, making it so fast, it went from "number crunching wonder" to "users saw nothing, this software is meh".